Combining B2B Directory Data With Email Automation to Boost Sales

Introduction to Email Automation

Email automation lets businesses send the right message to the right person at the perfect time without having to do it manually every time. It uses tools to automatically send emails based on customer actions, like signing up or purchasing. This saves time while keeping customers engaged with relevant, personalized messages.

People often think email automation is just for sending bulk emails, but it’s more than that. It helps businesses stay connected with customers by sending timely, customized emails that boost sales and build relationships. Even with a small budget, companies can use email automation to keep customers informed and grow their business faster.

In this article, we will be sharing with you, how the Targetron Sales Team uses our comprehensive and accurate data in our email automation marketing strategies. Targetron is one of the leading B2B directory sites that provides valuable data that can be used in your lead-generation strategy.

Using B2B Directory Data for Email Automation

What Are B2B Directory Sites?

A B2B (Business-to-Business) directory is an online platform where businesses list their contact information, services, and products. The B2B directory contains Company details such as phone numbers, email addresses, and business hours to make it easier for others to find. These directories are designed to help businesses connect with potential customers, suppliers, or partners.

Many popular B2B directories are industry-specific, focusing on sectors like manufacturing, technology, or services, while other directories cover a wide range of industries. These B2B directories are not only useful for businesses, customers also benefit from these directories by browsing listings of companies to find companies that offer the products or services they need.

Why Combine Email Automation with B2B Directory Data?

Combining email automation with data from B2B directory sites helps businesses send the right message to the right people. With detailed information from these directories, like company size or industry, businesses can create personalized emails that are more likely to catch attention and lead to sales. This means higher engagement and better results compared to sending out generic emails.

It also saves time because once the system is set up, emails can be automatically sent based on specific triggers, like someone signing up for a service or to purchase. This allows businesses to stay connected with potential customers without sending each email manually. Overall, it’s a smart and efficient way to improve communication and grow the business.

Using B2B Directory Data in Email Automation

1. Gather Data from B2B Directory Sites: Start by choosing reliable B2B directory sites like ZoomInfo or Targetron. Extract Data: Gather key information like business names, emails, industries, and roles or preferred contacts. Use Filters to narrow your target audience and download the data from the directory.

Gyms in Philadelphia

2. Organize the Data: Organize the data into specific categories, this will help you send targeted emails. Also, ensure that the information is updated, remove duplicate entries validate email addresses, and import it into a spreadsheet or CRM of your choice.

Gym Owners in Philadelphia

3. Set Up an Email Automation Tool: Use an email automation platform as these tools allow you to automate and personalize emails. Upload your segmented contacts to the platform and set triggers for when emails should be sent.

4. Write Effective Emails: Personalize your message by using directory data, and identifying the recipient’s name, company, or job title. Tailor your email content to be relevant to their industry. Keep it short, simple, and clear with a strong call-to-action (CTA) like “Schedule a Call.” Make sure the email is focused on providing value. Try to test your subject line which is key to getting email opened.  

5. Automate and Track Results: Once emails are set up, schedule them to go out at the right times. Track the performance and results of your email campaigns. By following the steps you can use B2B directory data in your email automation strategy, saving time and improving communication with potential customers.

Best Practices for Successful Email Automation

1. Personalizing Emails: Use the recipient’s name, company, or industry in the email to make it more relevant. Tailor the content to match the recipient’s interests or needs, increasing engagement. You can also segment your audience into groups for more targeted messaging.
2. Avoiding Spam: Write clear and simple subject lines without using too much promotional language. Use a recognizable sender mane and email address to build trust and don’t send too many emails too often. Also, include an easy-to-find unsubscribe link so recipients can opt-out.
3. Improving Campaigns Through Testing and Tracking: A/B test your emails to see which subject lines, email copy, or CTA work best. Track metrics, and analyze the best time to send emails.
4. Additional Tips: Automate follow-up emails for recipients who haven’t opened or engaged with your initial message to maintain communication. Provide something valuable in each email such as tips or solutions and keep refining your emails based on what you learn from testing and tracking to improve results.

Sample Email Template Combining B2B Data & Email Automation

In this example, we downloaded the comprehensive gym data in Philadelphia using Targetron’s B2B directory. Aside from downloading all the important data about gym owners and companies in Philadelphia, we also downloaded some data about the target customers for the gym service industry in Philadelphia.

Here’s a Sample Email Template for Gym Owners:

Subject: [First Name], Struggling to Attract More Members? We Can Help

Hi [First Name],

As a gym owner, we know your biggest challenge is getting more customers through the door. Finding the right audience, increasing memberships, and keeping clients engaged can be tough.

With our comprehensive, verified, and exclusive gym market data for Philadelphia, we can help solve these pain points. We’ll target the right customers, boost engagement, and increase your gym’s growth.

Ready to overcome these challenges? Let’s talk about how we can help you bring in more members.

[Full Name]

]Website/Contact Us]
[Unsubscribe Link]

The first email was intended for gym owners and used by our team here at Targetron to promote our service. It can be used also by marketers who want to get the attention of gym owners to avail of their service. But Targetron doesn’t stop from there, because once you have your account as a gym owner, you can now search the app for potential customers for your service. 

We also used similar target areas in Philadelphia, Pennsylvania downloading data from potential gym customers such as various sports clubs, physical therapists, nutritionists, home health care services, physical fitness trainers, and weight loss trainers who could be interested in availing the service of your gym. With the data from Targetron, you can send a personalized and automated email to these groups.

Possible Gym Customers

Here’s a Sample Email Template for Gym Owners:

Subject: [First Name], Finding a Reliable Gym Just Got Easier

Hi [First Name],

We know how tough it can be to find a gym that truly delivers results. Whether you’re a sports club, physical therapist, or fitness enthusiast, reliable equipment and expert trainers are key to success.

Our gym in Philadelphia offers the personalized support and facilities you need to achieve your goals. Ready to experience a gym that works for you? Contact us for a free trial session today.

[Full Name]

]Website/Contact Us]
[Unsubscribe Link]

Conclusion

Incorporating Targetron’s B2B directory data into your email automation strategy is a powerful way to reach the right customers efficiently. By using accurate and segmented data, you can personalize your emails, boost engagement, and save time through automation.

Start maximizing these tools today to streamline your marketing efforts and grow your business faster. With the right strategy in place, email automation combined with B2B data can help you achieve better results and stronger customer relationships.