The Power of SMS Marketing
Table of Contents
What is SMS Marketing?
Short Message Service (SMS) Marketing is a form of marketing that businesses use to send promotions via text messages. SMS is used to deliver advertising and other content directly to mobile devices and is considered one of the most cost-effective ways for brands to engage their mobile consumers.
SMS Marketing is a type of digital marketing that communicates promotions, sales, and other company updates through text messages delivered to mobile devices. Compared to email marketing, SMS marketing has a higher open rate and a better conversion rate.
The primary goal of an SMS Campaign is to deliver relevant content, promote products or services, share exclusive offers, engage the audience, and drive specific actions. It is often used with other marketing channels, such as email marketing and cold calling, to create a holistic and integrated marketing approach.
SMS Marketing Data and Statistics
Based on statistics, SMS marketing is a quick and easy way for businesses to reach consumers, and based on data, 97% of adults in the United States have a mobile phone, and the average open rate for an SMS campaign is 98%.
Worldwide data for 2024 also showed that 86.4% of the world’s population owns a smartphone, or an estimated 6.93 billion smartphone users. Regarding mobile phones, data from BankMyCell indicates that there are 7.41 billion mobile phone users worldwide, or an estimated 91.68% of the global population.
Mobile advertising spending reached a record $327 billion worldwide in 2022. It is expected to grow by $400 billion in 2024. Statista also forecasted that mobile ad spending will grow five-fold by 2030.
Image source: SMS Capital Expenditure in the US
The US is the biggest market for SMS marketing as it accounts for 18% of the world’s total mobile capital expenditures (capex) with its $29 billion investments, although the US only accounts for 4.5% of the world population.
In 2025, the US SMS marketing market share is expected to be valued at $12.6 billion and grow at a compound annual growth rate (CAGR) of 20.3%.
Image source: US SMS Marketing Market
Over 23 billion text messages are sent daily, and it is one of the most widely used methods of communication. Approximately 270,000 texts are sent every second. In the US, an estimated 2.1 trillion texts were sent throughout 2019, an increase of 52 billion from the previous year.
Benefits of SMS Marketing
One of the benefits of SMS marketing is that it helps companies improve customer management, a key factor in building brand loyalty and driving sales. When appropriately used, text messages can be highly targeted and personalized, making them more engaging for customers.
SMS Marketing could benefit businesses and their customers by integrating different tactics like personalization, real-time results, and communication. It also builds loyalty and trust between parties.
SMS offers versatility; it is customizable, offers privacy, low competition is cost-effective, personalized, data-friendly, and can be integrated with other marketing strategies.
Versatility means using SMS marketing to welcome new customers, remind them of upcoming bills, confirm appointments, run flash sales, offer exclusive discounts, send order confirmations, provide tech support, and distribute customer feedback.
The Need for SMS Marketing Service
Based upon the data and the uses of SMS mentioned earlier, this only proves that there is indeed a need for SMS Marketing services that only a few companies could offer precisely and with positive outcomes.
This is what Targetron could provide. Aside from giving you the much-needed data from their service, the team of marketing professionals will also guide you on how to use this data effectively in your SMS marketing strategies.
When you become a verified member of the growing list of satisfied Targetron customers, you can access the massive list of mobile numbers from different business categories and use this list in your SMS marketing strategies.
SMS utilization in digital marketing has already proven to be one of the most effective strategies. However, with data from a reliable provider like what you get from Targetron, it is easier, especially for businesses and entrepreneurs.
We should not worry anymore about the hassle of searching for the mobile phone numbers of our target customers because Targetron can provide that for us. The data are also presented in a user-friendly interface that even non-technical users can quickly adapt to their mobile responsive interface.
Best Practices in SMS Marketing
In any marketing strategy implementation, we should always follow the best practices in the industry because no one wants a daily text message from a brand. SMS is a personal communication channel that should be respected, and Targetron adheres to this kind of respect towards privacy.
Here are the commonly used best practices in SMS Marketing
1. Get Consent: Obtain permission and provide clear Opt-In/Opt-Out.
2. Targeted Messages: SMS should be short, concise and personalized.
3. Timing: Send SMS appropriately when they are likely well-received.
4. Provide Value: Ensure each SMS offers something valuable.
5. Privacy: Always respect privacy and comply with relevant laws.
6. Monitor: Track Campaign Effectiveness and Adjust strategies as needed
7. Multi-Channel Integration: Combine SMS with other marketing channels like email, cold calling, and social media.
8. Clear Call-to-Action: Make it obvious what the recipient should do next.
9. Control Frequency: Avoid sending too many messages to prevent annoyance.
10. Continuous Testing: Use A/B testing to refine messages and strategies.
11. Professionalism and Brand Consistency: Maintain a consistent brand voice and image.
12. Feedback Mechanism: Provide a way for recipients to give feedback on messages.
Example of SMS Marketing Message
From: [Data Provider Company Name]
Message:
“Unlock the Power of Data! Hi [Customer’s First Name], [Company Name] brings cutting-edge analytics to your fingertips. Try our new AI-driven data analysis tool for a FREE 1-month trial. Perfect for enhancing your business insights. Sign up today at [Website Link]. Unsubscribe reply STOP.”
From: [Restaurant Name]
Message:
“🍽️ Taste the Flavor of the Season! Hello [Customer’s First Name], this week at [Restaurant Name], we’re featuring our Chef’s Special Seafood Platter. Enjoy a 20% discount exclusively for our SMS club members. Reserve your table now: [Phone Number/Website]. Offer valid thru [Date]. To unsubscribe, reply STOP.”
From: [Clothing Retailer Name]
Message:
“🌟 Exclusive Sale Alert! 🌟 Hi [Customer’s First Name], prepare for our Summer Blowout Sale! Enjoy up to 50% off on select items starting tomorrow. Plus, an extra 10% off for our VIP members like you. Show this text at checkout. The sale ends this Sunday. Hurry while stocks last! Opt-out reply STOP.”
Conclusion & Call to Action
SMS Marketing remains a potent and relevant technique in digital marketing despite the proliferation of newer communication channels. The simplicity of SMS, its directness, and its wide range of uses make it uniquely effective.
It can be a highly effective tool when used judiciously and with broader digital marketing strategies. SMS can deliver personalized, direct, and timely messages, making it an invaluable part of a modern marketer’s toolkit.
Like the other marketing techniques, such as email marketing and cold calling, the key to success in SMS marketing lies in understanding the audience, respecting their preferences, and delivering real value.
The SMS Marketing strategies will be challenging if you don’t have the necessary data; that’s why Targetron offers the most comprehensive and updated data you can use on your SMS marketing journey toward lead generation and better sales for your company.
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