From Listings to Lease: Property Managers Guide for Marketing Rental Properties

Introduction to Property Management

Property management involves overseeing and managing various commercial and residential real estate properties. This includes taking care of all the daily operations for a property, including marketing, managing the property, collecting rent, handling maintenance, tenant complaints, and more. Marketing rental properties using Business to Business (B2B) tools, like Targetron, could generate more leads and add more customers.

The number of property managers depends on their contract with the landlord. They oversee a third-party contractor’s daily residential, commercial, or industrial real estate oversight. A property manager is the middleman between an owner and a renter and is responsible for various tasks, including handling property upkeep. This article will guide you on managing rental properties and being effective property managers.

Property managers are needed when a landowner owns a property but needs more time and experience to handle business-related tasks. Generally speaking, property managers take responsibility for day-to-day repairs and ongoing maintenance, security, and upkeep of properties. 

Property managers can manage various property types, such as residential, commercial, industrial, and special-purpose property. In the United States, every state has laws regulating property managers’ activities. 

Responsibilities of Property Managers

1. Understand landlord-tenant laws and regulations
2. Marketing properties
3. Screening and Managing of tenants
4. Manage the properties, from drafting, signing, and renewing leases on behalf of property owners to collecting rent.
5. Handling maintenance requests and repairs
6. Supervising other employees
7. Managing the budget
8. Handling taxes

Types of Property Management

There are different types of property management. Just as property comes in many types, some firms specialize in managing a particular property type. 

1. Residential Property Management: Managers can be hired to manage single-family homes, vacation rentals, multifamily homes, townhouses, condominiums, apartments, and manufactured homes.
2. Commercial Property Management: It includes public accommodations like hotels, retail properties like malls, restaurants, and gas stations, and office properties like real estate brokerage and co-working spaces.
3. Industrial Property Management: Heavy manufacturing facilities such as automotive plants and steel mills, light manufacturing factories, warehouses, and distribution facilities.
4. Special Purpose Property Management: Numerous types of property don’t fit into the categories mentioned above but require management, such as theaters, sports arenas, resorts, senior care facilities, schools and universities, and places of worship. 

General Statistics on Property Management

1. Property Management Market is expected to reach USD23.62 billion by 2026. 
2. According to Ibis World statistics, the US property management sector will employ 877,995 people in 2022.
3. The US Property Management Market size was $115.4 billion in 2022, according to Statista.
4. A strategic market research study reported that there are nearly 326,000 property management firms in the United States.
5. The property management software market was worth 2.9 billion in 2020. (Grandview Research)
6. There are over 124,866 property managers currently employed in the United States, according to Zippia.
7. The property management industry in the US is undergoing significant growth, with the market size expected to reach USD 81.52 billion in 2024 and forecasted to grow to USD 98.88 billion by 2029. (MordorIntel)

Effective Ways to Manage and Market Rental Properties

Before sharing the most effective ways to market rental properties, we should examine the benefits, such as increasing occupancy rates, improving tenant retention, and increasing the property’s value. This section will provide proven and effective ways to market rental properties. 

1. Create a Detailed and High-Quality Listing: As a property manager and marketer, you should provide high-quality photos of the property, a detailed description of the features and amenities, and information about the rental price and additional costs such as utilities and parking. Make sure to highlight the property’s unique selling points, and you must include a floor plan so prospective tenants can get a sense of the layout and size of the property.
2. Listing your property on Popular Rental Websites: You should list your property on popular rental websites such as Zillow and Trulia. If you are interested, our partner company, Outscraper, can even provide detailed information about owners using Zillow Scraper. 
3. Use Social Media Platforms: You can market your rental properties using social media platforms by creating a dedicated account, sharing high-quality photos and videos, sharing helpful information, and engaging with potential tenants. You can also join local Facebook groups in your area, start participating, and provide value. 
4. Online Marketing: Get featured on a Podcast about property management and real estate, join the Bigger Pockets Forum, use Google’s Pay-Per-Click ads, optimizing your property manager’s portfolio for Search Engine or SEO by providing valuable content to your audience.
5. Using Offline Marketing Methods: While online marketing is essential in property management, offline marketing methods should also be considered. These include print advertising, signage, flyers and brochures, open houses, networking, attending events, and referral marketing. 
6. Cold Calling and Email Marketing: Try cold calling and email marketing with leads you get from various sites. There are leads about “for rent by owner” and “for sell by owner listings,” especially those that have been listed for a long time. This could be an opportunity for you as a property manager to rent out the property while waiting for the time to sell it. 
7. Understanding Market Trends, Feedback, and Continuous Improvement: As a marketer and property manager, you should research local market trends to price competitively and attract the right tenants. You should also collect and act on feedback from viewings and inquiries to continually improve your marketing strategies and property offerings.

How to Use Targetron’s Property Management Leads as a Property Manager

Property management leads are crucial for acquiring new business opportunities. The leads provided by Targetron can help property managers identify potential clients who need property management services. These leads include property owners looking for professional management for their rental properties, tenants searching for rentals, and investors needing property portfolio management. 

Using these verified and updated property management leads from Targetron, property managers could expand their clientele, increase their managed properties, and ultimately grow their business. They could also find vendors offering maintenance, repair, and other property-related services and build a network of real estate agents and brokers that provide valuable leads for new properties and partnerships. 

1. Visit Targetron or Log in to your account and proceed to the Business Directory Section. Targetron aggregates information from public sources and combines it into a directory of useful insights for marketing and lead generation.
2. After choosing the Business Directory section, you can select Property Management Company, Country, and State. In this tutorial, we will choose the United States and Arizona and then click Export Results, which generated around 1,819 results.
3. You can also use Advanced Filters for Enhancement. We choose operational companies with at least one email and phone number. After searching, we found 992 results, which can be used for cold calling and email marketing.
4. After determining the advanced filters based on the data you are interested in downloading, you have to click search and export the results. A pop-up will appear, but you must follow the instructions and download the data from Targetron.
5. Exporting the results and analyzing the data from Targetron. The downloaded data consists of the names of property management companies, types, addresses, phone numbers, emails, social media accounts, websites, photos, ratings, reviews, Google Maps, and many more relevant data.

Conclusion

The task of a Property Manager is not easy if you’re unfamiliar with your business, but if you employ some strategies and provide more value to your customers using updated and verified data from Targetron, you will surely get ahead of your competition. 

Using the data and details provided earlier, you can increase your chances of finding the perfect tenants for your property, getting referrals from fellow property managers, and building better business working relationships with property owners. 

What are you waiting for? Use all the data from Targetron to get ahead of the competition. Try our service now and thank us later.