Choosing your customers ahead of time is an activity known as “prospecting”. Outside the marketing and sales world, you can find another definition on Wikipedia “Prospecting is the first stage of the geological analysis (followed by exploration) of a territory. It is the search for minerals, fossils, precious metals, or mineral specimens. It is also known as fossicking”. It’s about getting the maximum value from the opportunities we have.
In other words, prospecting is looking for customers whom you have the best chances to win, make successful, and build the best reputation.
Almost every big company that you might know, started with some very specific customers. Paypal started with eBay users, FB began with college students, Amazon started with books, etc.
The strategy is to focus on specific industries or types of customers that will be the best. Those are the customers that cannot live without your product, and are ready to pay for it.
Imagine that every future client is a “missing person”. Get tunnel vision on how exactly your ideal customer looks like – to the level that you could describe them to a stranger or to a police officer. Once you have that idea in your mind, it will be easy to get more and more opportunities.
First of all, you can think about what business category your ideal clients are in. For example, it could be restaurants, real estate agencies, or even insurance agencies.
Secondly, start with some small area that you think will gain the most benefits from your offerings. It can be something really specific, that placed right behind your yard. For instance, dentists in Salinas CA.
Now you can get the list of these dentists and focus on them.
Most frequent questions and answers
Choosing your customers ahead of time is an activity known as “prospecting”.
Almost every big company that you might know, started with some very specific customers. Paypal started with eBay users, FB began with college students, Amazon started with books, etc.
The strategy is to focus on specific industries or types of customers that will be the best. Those are the customers that cannot live without your product, and are ready to pay for it.
Imagine that every future client is a “missing person”. Get tunnel vision on how exactly your ideal customer looks like – to the level that you could describe them to a stranger or to a police officer. Once you have that idea in your mind, it will be easy to get more and more opportunities.
First of all, you can think about what business category your ideal clients are in. For example, it could be restaurants, real estate agencies, or even insurance agencies.
Secondly, start with some small area that you think will gain the most benefits from your offerings. It can be something really specific, that placed right behind your yard. For instance, dentists in Salinas CA.
Now you can get the list of these dentists and focus on them.
You can navigate to Targetron Local Directory to find your ideal customers. For example, dentists in Salinas CA.
First of all, you can think about what business category your ideal clients are in. For example, it could be restaurants, real estate agencies, or even insurance agencies.
Secondly, start with some small area that you think will gain the most benefits from your offerings. It can be something really specific, that placed right behind your yard. For instance, dentists in Salinas CA.
You can navigate to Targetron Local Directory to find local leads. For example, dentists in Salinas CA.