geospatial data - Targetron

How to use POI database to map market share | Targetron

How to Use POI Database for Market Mapping

A POI database is more than a list of coordinates. When enriched with ownership, behavior, and location context, it becomes a powerful tool for market mapping, lead generation, and local business discovery. This guide shows how to use POI data more strategically.

By Ed, 2 months ago April 20, 2026

Lead Generation

Beyond the Basics: The Hidden Value in “Rich” Contact Information

Your basic contact list (name, email) isn’t enough. It’s actually costing you sales and making your marketing invisible.

Discover how rich contact information helps you truly understand your customers. Learn to deliver messages that hit home every time, turning casual browsers into loyal fans. Stop guessing, start growing.

By Ed, 12 months ago June 28, 2025