Why Targetron Dominates the B2B Lead Generation Directory Services?

Introduction to B2B Lead Generation Directory Services

B2B Lead Generation Directory Services are platforms or tools that facilitate identifying and acquiring potential business-to-business leads. This kind of service compiles and organizes information about businesses commonly found and listed on Google Maps and other similar business directories online. The top 8 lead generation directory services are Targetron, ZoomInfo, Apollo, Lead411, UpLead, Cognism, Kaspr, and Lusha.

Some details and information about businesses include contact details, business categories, industry, size, location, and other relevant data. B2B Lead Generation Directories and services are designed to help businesses generate leads from different companies. These software solutions often offer a range of features tailored to B2B marketing and sales needs.

B2B Lead Generation Directory Services such as Targetron is an excellent solution for marketers and companies who prefer to directly download a leads database instead of employing scraping services or manually searching for leads using available free directories that consume a lot of time. Although our partner company, Outscraper, offers robust tools for providing leads via scraping, some users still prefer to use a ready-made leads database. 

While Targetron and Outscraper are useful lead-generation tools that provide data services, they focus on different aspects and offer different offerings. Targetron is primarily a business directory service that provides comprehensive and regularly updated data, while Outscraper is a data scraping service that extracts public data from Google Maps directly.

Directory Services like Targetron are very important in lead generation as they play a significant role in businesses’ lead generation process. With the directory, users can access targeted leads, efficiently identify leads, expand their reach to different industries, improve accuracy and data quality, be cost-effective, integrate with CRM systems, and provide data insights and analytics. 

Purposes and Typical Functions of Lead Generation Directory Services

Lead Generation directory services primarily aim to help businesses identify and acquire potential leads or prospects within their target market. Directories offer a range of functions to facilitate the lead-generation process. 

Typical Functions of Lead Generation Directory

1. Database Compilation: Compile and maintain a database of businesses and contacts across various industries. Information such as company name, industry, contact details, key decision-makers, and other relevant data from public sources are gathered in one place.
2. Organized and Categorized: Collected data from public sources are organized and categorized based on different criteria, such as industry, location, company size, revenue, and other relevant factors. 
3. Search and Filtering: This feature offers search and filtering capabilities, allowing users to narrow their search based on specific parameters. 
4. Lead Discovery: One of the primary functions of the directory is to help users discover new leads and prospects by providing access to a vast database of businesses.
5. Lead Verification and Enrichment: Some lead directory services offer features to verify and enrich lead data, ensuring accuracy and completeness, and Targetron is best known for this kind of service. 
6. CRM Integration: Integrates with Customer Relationship Management (CRM) systems and marketing automation platforms, allowing users to import leads into their existing workflows seamlessly. 
7. Cost-effectiveness: Compared to traditional lead generation methods, directories are often cost-effective, as businesses can access a large pool of leads at a fraction of the cost of other lead generation methods. 

Top 8 Lead Generation Directory Services

Choosing the top 7 lead generation directory services requires careful consideration. We consider factors such as your target audience, budget, integration capabilities, and the specific features that align with your business goals and processes.

1. Targetron
2. ZoomInfo
3. Apollo
4. UpLead
5. Lead411
6. Kaspr
7. Cognism
8. Lusha

Targetron

Targetron is a popular Lead Generation Directory service provider based in the United States. Targetron aggregates information from public sources and combines its data into a directory of useful insights for marketing and lead generation. One of the few lead generation directories that offers a POI Database with worldwide coverage, finding companies near specific coordinates, newly-registered businesses, closed businesses, and companies with Bad ratings. 

Targetron stands out among the other lead generation directory services with its Advanced Filters, which allow users to see the number of results upfront, showing more targeted, efficient searches. Targetron also features fast export, which enables quick and easy access to the required data. Humans validated and scrutinized the data to eliminate errors and ensure accuracy.

Features:

• B2B Local Leads Directory
• Businesses and Executives Directory
• Unlimited data access and you only pay with the data you use.
• Searches multiple sources of data and is enriched with other publicly available data.
• Data Quality Verification
• The database offers an Advanced Filter option to generate newly opened companies, closed businesses, and companies with bad ratings.

Pros: 

• Customized searches based on categories, industries, companies, titles, etc. 
• User-Friendly Interface
• Affordable Pricing Plans
• Built-in email verification functionality
• Fast download of database search results
• The fast export feature enables quick and easy access to the required data.
• Advanced Filter options featuring updated results of newly-opened companies, closed businesses, and companies with bad ratings.

Cons:

• Offers Free Tier with the first 50 records only.

Pricing: Pay as you Go

• Free Tier: $0.00 – Usage before 50 records
• Startup Tier: $20.00/1,000 records usage after 50 records up to 1,000 records
• Business Tier: $10/1,000 records usage after 5,000 records
• Enterprise Tier: $3.00/1,000 records for usage after 50K records
• Big Enterprise Tier: $1.00/1,000 records for usage after 500K records
• Custom Tier: Usage after 5 million records 

ZoomInfo

ZoomInfo offers a large database of leads, B2B contacts, and company data for sales, marketing, and recruitment teams. The database allows you to search for qualified leads in specific industries, locations, or job roles. 

ZoomInfo comes with a Chrome extension and a web app that they bundle for their features called Operating System (OS). It is an enterprise-level B2B database for finding new potential customers, similar to Apollo.io but designed for larger companies.

Features

• Advanced search and filtering options
• Intent data and real-time alerts
• Contact and company insights
• Seamless CRM Integration

Pros

• Zoominfo platform is user-friendly and easy to navigate
• Comprehensive contact information. 
• Known for providing quality leads. 

Cons:

• Slow performance in terms of loading and returning search results
• Outdated contact information
• Limited coverage in countries outside of the US and Canada
• Costly among small business owners.

Pricing: Details are available upon request.

Apollo

Apollo is an all-in-one sales engagement platform for marketing and sales teams that provides access to accurate contact information. It allows users to create targeted outreach campaigns. The platform combines contact database management, email automation, and analytics to help generate qualified leads, streamline sales processes, and drive revenue growth.

Features

• Extensive contact database with over 275 million contacts.
• Chrome extension and Data Enrichment feature
• API Access
• AI-powered analytics
• Sales engagement tools

Pros:

• Prioritize high-value leads 
• Fresh and reliable CRM data
• Intent data came from multiple sources

Cons:

• The vast amount of data could lead to information overload.
• Some users reported data inaccuracy.

Pricing: 

• Free – $0 per month (60 Mobile & 120 Export Credits/year)
• Basic – $49/user per month (900 Mobile & 12,000 Export Credits/year)
• Professional – $79/user per month (1,200 Mobile & 24,000 Export Credits/year)
• Organization – $99/user per month (2,400 Mobile & 48,000 Export Credits/year)

UpLead

UpLead is a B2B lead intelligence software featuring a contact database claiming a 95% accuracy guarantee. It has over 155+ million B2B contact email addresses, covering 200+ countries. It also features 16+ million global company profiles. 

Features

• You can use over 50+ search criteria filters to build targeted prospect lists with validated e-mails.
• Data enrichment, technology tracking, organizational charts, real-time intent data, and competitor intelligence.
• UpLead’s robust API can uncover personal and company data.
• Allows you to find data points for thousands of leads at once

Pros:

• Updated and validated e-mails.
• Easy to use and navigate lead generation platform
• Over 140 million high-quality business contacts
• Enrich and enhance your own data

Cons:

• The free Trial offers only five leads, which is insufficient for extensive testing
• Limited coverage on international networks
• Needs regular updates to maintain accuracy

Pricing: 

• Free Trial – $0 for 7 Days (5 Credits)
• Essentials – $99/month (170 Credits) without enrichment
• Plus – $199/month (400 Credits) with enrichment
• Professional – Custom pricing

Lead411

Lead411 is a B2B sales intelligence platform that specializes in providing company decision-makers with accurate contact data. It allows businesses to access direct dials, verified emails, and other additional data. The platform operates on a subscription basis and offers a range of plans.

Features:

• The database consists of over 19 million business contacts across various industries. 
• Unlimited access to its B2B sales leads database.
• Specific filters and search features

Pros:

• 7-day Free Trial
• Includes Bombora intent data
• A focus on customer satisfaction

Cons:

• Complex UI
• Some data are not updated
• Problems with SalesForce integration.

Pricing: 

• Free Trial – 7 days free trial with 50 export credits
• Basic Plus Unlimited – $899/user per month
• Pro with Bombora Intent – Contact sales for a custom quote
• Unlimited – Contact sales for a custom quote

Kaspr

Kaspr is a lead generation company that provides one-click access to email addresses and phone numbers. It also features a LinkedIn Chrome Extension and enriches the data from individual LinkedIn profiles. Kaspr’s data coverage includes 500 million phone numbers, emails, and 200 million business profiles.

Feature:

• Chrome extension and API Access
• Data Enrichment tools
• LinkedIn outreach workflows
• Integrations with Hubspot, Pipedrive, Lemlist, Salesforce and more. 

Pros: 

• Speeds up the process of finding business contacts.
• Simplifies the management of sales leads.
• Streamlines sales and marketing efforts with CRM compatibility.

Cons:

• Costly among small business owners.
• A drawback of Kaspr is that it uses a credit system to access data.
•  Heavy reliance on LinkedIn for data extraction

Pricing: Starter Plan at $39 monthly with extra credits and Sales Navigator integration.

Cognism

Cognism is a sales intelligence platform with a GDPR and CCPA-compliant database. It is a typical lead generation company and a premium sales intelligence platform with headquarters in the United Kingdom.

Its web app and browser extension provide company and contact information, including phone numbers and email addresses of decision-makers. 

Features:

• Diamond Data with 98% mobile accuracy
• Access to B2B emails and human-verified mobile numbers.
• Integrations with popular CRM
• Bombora’s Intent data

Pros:

• Time-saving solutions for lead generation.
• Ability to easily search and filter targeted data

Cons:

• Low and outdated data accuracy. 
• Challenges with CRM integration.
• Limited Contact Information and Coverage.

Pricing: Contact Cognism for Pricing

Lusha

Lusha is B2B intelligence software with 100+ million business profiles and an impressive 60+ million contact database. Its sales prospecting tool allows customers to build accurate prospect lists, and the database can be used to create targeted prospect leads.

Lusha has 25 company attributes, including business name, industry, and revenue, and claims a data accuracy of over 81%.

Features

• Lusha API makes it easy to enrich any platform or system. 
• Lusha integrates seamlessly with various CRM platforms.

Pros:

• Has an extensive contact database.
• Personal emails feature

Cons:

• Data accuracy is lower.
• Occasional glitches require a reload.

Pricing

• Basic: Free with five credits each month
• Professional: $39 for 50 credits each month
• Premium: $49 for 80 credits each month
• Enterprise: $69 for 120 credits each month

Conclusion

The Top 8 B2B Lead Generation Directory Services list includes platforms or tools designed to help businesses identify and acquire leads. One such service that dominated the list is Targetron. 

Targetron offers a comprehensive database of leads and stands out for its advanced filtering options and data verification features. After understanding the purposes and typical functions of directory services and how they could enhance our marketing and sales efforts, it’s a no-brainer to choose Targetron over the other lead-generation directories. 

What are you waiting for? Join the long list of satisfied Targetron customers and share your thoughts and experience of gaining positive results from our service.